AMG Company · Performance Marketing
Ad Exchange Group
A performance-based direct-response marketing company, founded in 2013.
FoundedApril 2013
ModelPerformance-based, paid on completed sales
BasedIrvine, California
Inside the Register
Built to be
operated.
Ad Exchange Group built and ran CAMP, a proprietary campaign and affiliate management platform that matched advertisers and product owners with a network of publishers, charging on completed sales rather than on impressions.
The company described itself as an end-to-end solution for direct-to-consumer retailers, bundling fulfilment, customer support, merchant processing and chargeback mitigation alongside the media itself. Founder Peter Nguyen was named EY Entrepreneur of the Year for Orange County in the advertising and marketing category in 2018.